Miami Sawgrass outlet history

Miami Sawgrass outlet history

There are many shopping malls thought the US; Sawgrass Mills is the 6th largest mall in the US and the 2nd largest in Florida.  Sawgrass Miami outlet has about 2,383,906 square feet of retail space. In 1990 Sawgrass Shuttle Miami outlet, known as Sawgrass Mills, was opened. This mall was the third mall that was developed by the now non-operational Mills Corporation. On April 3rd 2007 this corporation became a part of the Simon Property Group, an American real estate company. There are around 300 name brand discounters and retail outlets with many anchors, these include:


·      Off 5th


·      J.C. Pennys


·      Super Target

Sawgrass Shuttle Miami outlet is divided in to three parts, this is due to its size.


1.     The mall itself: This has four “Avenue” sections.


2.     The Oasis: This has been an outdoor component since 1999; it includes        


·      Regal 23 Cinemas


·      Ron Jon Surf Shop


·      Nordstrom rack


3.     The Sawgrass Collonade outlets: These outlets were anchored by Last Call! --Niemen Marcus.

Phase 1


 The Phase 1 mall first opened in October 4, 1990. The mall was dedicated in two parts; the eastern wing which started at BrandsMart USA/Sears outlet, and extending past the Garden Food Court, to the western end of the mall where the store Books-a Million lies. The Sawgrass Miami outlets then extended the mall on November 15th 1990, the mall was expanded westward of the Books-a-Million store, then passed the second food court, The Market Food court (which is next to The sports authority, which previously was The Sports Food Court), and then to Marshalls/Spiegel Outlet wing. On the east side of the mall, a Target Greatland was then added and opened in March 1192. In 2006 Target Greatland was expanded to form a Super Target format.

Phase 2


On November 14th, 1995 phase 2 began; this is known as Veranda Main Street. Veranda Main Street ran parallel to the middle mall, this contained:


·      T.J. Maxx


·      Service Merchandise


·      Last Call (Veranda Main Street was the first location of this Neiman Marcus store)


The American Signature Furniture currently anchors the section.

On April 15th 1999 the Oasis opened and in 2002 a parking garage was added. The last addition to Sawgrass Shuttle Miami outlet was in 2009, this expansion is the extension from Wannado City and includes The Collonade Outlet.

The original mall concourses (going from west to east) were Modern Main Street, Mediterannean Main Stree, Art Deco Main Street and Caribbean Main street. Originally each of these concourses was considered a rotunda and named for the specific style of stores each section contained. This proved hard to keep up with, as there were many changes throughout the mall including new anchors and internal store changes. Later, mall entrances were named after different parking lot areas, these names included:


·      Yellow Toucan


·      Green Toad


·      White Seahorse


·      Red Snapper


·      Pink Flamingo


·      Blue Dolphins


·      Purple Parrot


Inspired by Sawgrass Miami Outlets’ rival, Dolphin Mall, the mall transitioned in to the current and more organized “Avenues” section.


This allowed the Sawgrass Miami Outlet to maintain a more organized and modern feel.

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